Established professional with 25+ years success with reputed international and family companies achieving green energy business development objectives, marketing as well as delivering sales, revenue, and profitability targets. Demonstrated leadership and management abilities with excellence in formulating and implementing effective strategies. The business focus has been in developing green energy solutions, namely solar, hydrogen, fuel cells, wind power, EV & hybrid power generation.
The Commercial and Industrial (C&I) solar market in Saudi Arabia is rapidly expanding, driven by regulatory mandates, declining solar component costs, and lower levelized cost of electricity (LCOE). Government policies are creating a favorable environment for businesses to adopt solar, while technological advancements further enhance feasibility. However, challenges remain, including the need for experienced developers to secure financing and optimize plant design for efficiency and reliability. The role of cutting-edge solar technologies, such as bifacial modules and innovative system designs, is becoming increasingly significant in boosting adoption and maximizing energy yields. As new technologies emerge, considerations around implementation, performance, and long-term viability must be addressed. This panel will explore the opportunities and challenges shaping the C&I solar sector, focusing on regulatory enablers, financial and technical requirements for developers, and the impact of evolving PV technologies on market growth and project success.